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<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="UGC Portfolio examples" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-examples-f41e0d71-e92e-464a-8fa3-a3f716e2ee6f_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph">As a creator of <a href="https://flockler.com/blog/what-is-ugc-meaning" rel="">user-generated content</a>, you should start by putting your best foot forward to attract and win over new clients. This is easier to do when you have a portfolio.</p>

<p class="article__paragraph" dir="ltr">The good news is that creating a solid portfolio is easier than you might imagine. In today&rsquo;s guide, I&rsquo;ll take the time to explain how to make a UGC portfolio. I&rsquo;ll also share some examples along the way.&nbsp;</p>

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</aside>

<h2 class="article__heading--h2"><strong>What is UGC? </strong></h2>

<p class="article__paragraph" dir="ltr">UGC (user-generated content) is any organic content that customers create about a brand; it could be product reviews, unboxing experiences, or even testimonials. There&#39;s a lot of it out there these days, as by 2033, it is estimated that <a href="https://flockler.com/blog/ugc-statistics" rel="">78% of all online content will be UGC</a>.&nbsp;Here&#39;s an example:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of UGC showing you what it is" src="https://flockler.com/thumbs/sites/251/what-is-ugc-an-example-c6622f84-b30c-40d7-a13e-cc888dcc2b49_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph" dir="ltr">Why do brands love UGC? First, it can help them build a positive image. In the example above, Fatima had nothing but praise for Nick&rsquo;s restaurant, giving it a nice PR boost. With the added services of a good-quality&nbsp;<a href="https://prohibitionpr.co.uk/public-relations/food-pr-agency/" rel="noopener" target="_blank">food PR agency</a>, Nick&rsquo;s restaurant can expect brilliant PR results. Also, UGC leads to more sales because <a href="https://flockler.com/blog/ugc-statistics" rel="">80% of consumers </a>prefer to buy from brands with this content style.</p>

<p class="article__paragraph" dir="ltr">Businesses don&rsquo;t want to miss out on these <a href="https://flockler.com/blog/ugc-marketing">UGC benefits</a>. That&rsquo;s why they often engage UGC creators (like you!) to create paid content that resembles organic user-generated content.</p>

<p class="article__paragraph" dir="ltr">However, UGC creation is competitive due to the low entry barrier. Anyone with a camera and a creative eye can join in. Having a solid portfolio to score brand deals before other content creators would be best.</p>

<h2><strong>The significance of building a UGC portfolio</strong></h2>

<p dir="ltr">Why do you even need to create a UGC portfolio? Let&rsquo;s take a closer look:</p>

<h3 class="article__heading--h3">Demonstrates expertise</h3>

<p class="article__paragraph" dir="ltr">Your portfolio is the best place to show potential customers you&rsquo;re good at your work. It&rsquo;s your chance to highlight the content you&rsquo;re most proud of, skills, and even tangible results you&rsquo;ve achieved. This helps brands see the level of expertise they bring and the outcomes they can achieve with their videos.</p>

<h3 class="article__heading--h3">Builds trust and credibility</h3>

<p dir="ltr">When potential clients see real examples of your work in your portfolio, it builds trust and confidence in your skills and creative direction.</p>

<p dir="ltr">You can even add testimonials or quotes from past clients to your portfolio. This further solidifies your trustworthiness and credibility.</p>

<h3 class="article__heading--h3">Attracts opportunities</h3>

<p dir="ltr">Finally, a UGC portfolio brings more opportunities to your service. For instance, you can optimize it for SEO to generate leads through search engines. You can also share it effortlessly on social media platforms, forums, and online communities to attract potential clients.</p>

<h2><strong>What to include in your UGC portfolio</strong></h2>

<p dir="ltr">If you want to create a perfect user-generated content creator portfolio, you have to know what goes in there in the first place. So, let&rsquo;s get to business:</p>

<h3 class="article__heading--h3">A captivating homepage and a compelling tagline</h3>

<p dir="ltr">Your homepage is the main part of your portfolio, so it must grab your visitor&rsquo;s attention and make a lasting impression.</p>

<p dir="ltr">Start with your hero section. Use high-quality visuals&mdash;either an image of yourself or past works&mdash;to grab the visitor&rsquo;s attention.</p>

<p dir="ltr">Juliana, for instance, prefers using her picture.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://www.julianacastellar.com/" target="_blank"><img alt="An example of a great UGC tagline and hero area" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-hero-example-cf262e4f-f56b-4063-b31a-8ad7ddaf732b_s600x0_q80_noupscale.png" /></a></div>
</figure>

<p dir="ltr">Pair your hero image with a nice tagline that communicates your service benefits and unique selling propositions (USPs) to maintain this attention. See how Juliana pulls this off, too.</p>

<p dir="ltr">Furthermore, ensure your homepage includes previous <a href="https://flockler.com/blog/positive-review-examples">client reviews</a> and showcases your previous work to keep visitors engaged.</p>

<h3 class="article__heading--h3"><strong>An engaging &quot;About&quot; page</strong></h3>

<p class="article__paragraph" dir="ltr">Brands typically check your About page to understand who they&rsquo;re dealing with beyond just your work. This page helps them connect with you and see if you align with their values.</p>

<p class="article__paragraph" dir="ltr">So, use your About section to share your stories, motivations, and personality. For instance:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://lifewithmichelle.com/about" target="_blank"><img alt="An example of a great UGC portfolio About page" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-about-page-9f4ed1b6-f367-45e0-917d-e931f92320fd_s600x0_q80_noupscale.png" /></a></div>
</figure>

<p dir="ltr">Even better, you can use a <a href="https://writer.com/guides/generative-ai/">generative AI</a> tool like Writer to create engaging and high-quality content for your About page.</p>

<h3 class="article__heading--h3">Clear contact information</h3>

<p class="article__paragraph" dir="ltr">Crystal-clear contact info makes it easy for your clients to reach you. That&rsquo;s why you should put your contact form or information where it&rsquo;s easy to see. For instance, in the footer or behind a call-to-action button on your homepage&rsquo;s hero section:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://www.katrinaforeal.com/ugcportfolio" target="_blank"><img alt="An example of clear contact info in an UGC Portfolio" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-clear-contact-info-efb8de57-2ace-4a53-a95d-0aa466e68107_s600x0_q80_noupscale.jpg" /></a></div>
</figure>

<p dir="ltr">And don&#39;t forget to provide multiple contact options for prospects&rsquo; convenience.</p>

<h3 class="article__heading--h3">Pricing structure</h3>

<p dir="ltr">Having your rates readily available saves time for both you and potential clients. They can quickly see if your fair rates fit their budget, and you can avoid wasting time on inquiries that aren&#39;t a good match.</p>

<h2><strong>4 most common types of UGC</strong></h2>

<p class="article__paragraph" dir="ltr">Brands typically look for creators who excel at these four content formats. Try to include at least two or more of them in your portfolio:</p>

<h3 class="article__heading--h3"><strong>Product showcase</strong></h3>

<p class="article__paragraph" dir="ltr">A product showcase is social media content that spotlights a specific product. This could involve using the product or discussing product benefits, functionalities, or features. Here&rsquo;s a social media post from Julia Philips, where she showcases Derma Clara&rsquo;s silicone patches:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://www.instagram.com/reel/C30q5mRgiz1/?igsh=OGp2MTRseHR1ZnQ3" target="_blank"><img alt="An example of product showcase UGC content" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-product-showcase-6f3d57fa-a157-4e70-81ec-99b78b2ee21d_s600x0_q80_noupscale.jpg" /></a></div>
</figure>

<p class="article__paragraph" dir="ltr">Your prospective clients often need this form of UGC to generate organic awareness about their products and educate prospects. So, it would help if you had some of it under your belt.</p>

<p class="article__paragraph" dir="ltr">The key to making an excellent product showcase content for brands is weaving a narrative around it, highlighting how it works and integrates into your lifestyle.</p>

<h3 class="article__heading--h3">Problem/solution content</h3>

<p class="article__paragraph" dir="ltr">The idea behind a problem/solution UGC is to address your viewers&rsquo; pain points and show how a particular product or service provides a solution.</p>

<p class="article__paragraph" dir="ltr">Michelle Henderson, for instance, used this content idea for Hungryroot. She describes the struggle of making time to cook in a way that&rsquo;s relatable to her target audience. Then she proceeded to mention Hungryroot as the perfect solution:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Problem-solution UGC content example" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-problem-solution-content-b4388647-5d3f-44be-a4e5-9e523c9490e2_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p dir="ltr">Brands love this social content because it has high purchase intent. When viewers see someone solving a problem they have with a particular product or service, they can want that solution right away.</p>

<h3 class="article__heading--h3">Unboxing videos</h3>

<p class="article__paragraph" dir="ltr">An unboxing video is the type of content where you share the experience of receiving and opening a product for the first time. You can highlight its content, discuss its features, or share your thoughts and feelings. Here&rsquo;s a short-form video following this format from Amaka:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="UGC content unboxing example" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-unboxing-videos-da2c4801-edd2-43fd-8983-b6fe1db3cf29_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p dir="ltr">These videos give the target audience an authentic, honest look at the product. This can potentially build trust and convince others to buy the product. That&#39;s why brands love working with creators who can make engaging unboxing videos.</p>

<p dir="ltr">Before making an unboxing video, learn a bit about the product category. For instance, if you&rsquo;re unboxing a phone, you should at least understand basic concepts like the build, processor, and memory. This will help you give informed opinions and avoid sounding clueless.</p>

<h3 class="article__heading--h3">Voiceover vlog</h3>

<p class="article__paragraph" dir="ltr">In voiceover vlogs, you do an off-screen narration over a video. You can do this for videos documenting your travel experiences, DIY projects, or daily activities. Check out how Zabrena, the beauty Youtuber, nailed this format already a decade ago:</p>

<div class="article__embed-code"><iframe width="560" height="315" src="https://www.youtube.com/embed/IGpZ-lxx6bY?si=HOjBfFYPXMkEYTwr" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe></div>

<p dir="ltr">Prospective clients also need creators who can create these kinds of videos and showcase their products in them. But in this case, the product showcase has to be more subtle, organic, and seamless. Can you see how Diana cleverly chipped in Frisbee in her narration? That&rsquo;s the kind of natural integration you should aim for.</p>

<h2 class="article__heading--h2"><strong>4 UGC portfolio examples for fresh ideas and insights</strong></h2>

<p class="article__paragraph" dir="ltr">Before I round off, let&rsquo;s go through the professional portfolios of some established UGC creators. I hope you can also find valuable insights and spark creative ideas for your portfolio.</p>

<h3 class="article__heading--h3">Life with Michelle</h3>

<p class="article__paragraph" dir="ltr">Michelle&rsquo;s portfolio displays UGCs from various niches, highlighting her diverse experience. She also included a call to action that leads to her social profiles.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://lifewithmichelle.com/ugc-portfolio" target="_blank"><img alt="UGC Portfolio example from Michelle, a content creator" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-example-michelle-35f31247-0a9c-4d6d-9f39-34d314a41009_s600x0_q80_noupscale.png" /></a></div>
</figure>

<p class="article__paragraph" dir="ltr">This makes it easy for brands to reach out to her. It would help if you always aimed for this level of diversity and accessibility in your portfolio.</p>

<h3 class="article__heading--h3">Anaiah Orlando</h3>

<p class="article__paragraph" dir="ltr">Although he&rsquo;s been in video production for over half a decade, you could sense that Anaiah is still relatively new to UGC creation from his portfolio.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://anaiahorlando.my.canva.site/" target="_blank"><img alt="An example of a UGC portfolio from Anaiah Orlando" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-example-anaiah-043bec51-b755-47d5-b49c-bb42662586db_s600x0_q80_noupscale.png" /></a></div>
</figure>

<p dir="ltr">He doesn&rsquo;t have many testimonials or stats yet, so he lets his examples speak. This approach could work wonders for beginners.</p>

<h3 class="article__heading--h3">Maiu L&uuml;nekund</h3>

<p dir="ltr">Maiu does an excellent job of including the video types, languages, and industries she&rsquo;s willing to work with. This upfront information saves time for herself and her clients.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://www.maiulunekund.com/ugcportfolio" target="_blank"><img alt="An example of a UGC portfolio from the content creator Maiu" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-example-maiu-ac374de9-a375-49d1-aedc-3353a663359f_s600x0_q80_noupscale.jpg" /></a></div>
</figure>

<p dir="ltr">You can emulate her aesthetics and design elements: clean design, a simple color scheme, and a lot of&nbsp;white space.</p>

<h3 class="article__heading--h3">Liam Cass</h3>

<p dir="ltr">Liam&rsquo;s portfolio teaches an important lesson: brag about your content and achievements. He prominently displays hard figures, including the brand he&rsquo;s worked with, spending, and organic views generated.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="https://www.lcasscreative.com/" target="_blank"><img alt="An example of a UGC portfolio from Liam Cass" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-example-liam-eda7da3a-8a5f-4062-8879-471e3eea3255_s600x0_q80_noupscale.png" /></a></div>
</figure>

<p dir="ltr">This showcases his UGC expertise and authority, which would be necessary for landing clients.</p>

<h3 class="article__heading--h3">Use Canva or Dribbble for inspiration</h3>

<p class="article__paragraph" dir="ltr">Are you stuck on how to design your portfolio? Visit Canva or Dribbble and browse through their selection of UGC portfolio templates.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><a class="article__figure__link" data-type="custom" href="http://dribbble.com/shots/20029320-6-Page-UGC-Portfolio-Canva-Website-Template" target="_blank"><img alt="UGC portfolio template example from Canva" src="https://flockler.com/thumbs/sites/251/ugc-portfolio-example-canva-dribbble-47481e7b-2024-4df1-8510-ebf9b172d137_s600x0_q80_noupscale.png" /></a></div>
</figure>

<p dir="ltr">Once you find a template that includes the essential elements I mentioned earlier and a few ideas from the examples I shared, customize it to your liking.</p>

<h2 class="article__heading--h2">Conclusion</h2>

<p class="article__paragraph" dir="ltr">Brands can&rsquo;t ignore UGCs, but your portfolio has to stand out for them to choose you as a creator.</p>

<p class="article__paragraph" dir="ltr">This guide covered some practical ways to create a UGC portfolio. Your portfolio must have an excellent homepage, an about page, a pricing structure, contact info, and past content. Also, add two or more pieces of content I covered in this guide to your portfolio.</p>

<p class="article__paragraph" dir="ltr">Feel free to check out the examples of high-earning creators I&#39;ve shared. These will inspire you as you create your portfolio and pursue your dream content creator job.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Christ Norton&nbsp;hosts the UK&rsquo;s 7th largest marketing podcast, <a href="https://www.sociallyunacceptable.co.uk/">Socially Unacceptable</a>, and is the founder of award-winning B2C specialist PR agency <a href="https://prohibitionpr.co.uk/public-relations/pr-services/">Prohibition</a>. His <a href="https://www.socialmediatraining.org.uk/blog/">social media training blog</a> is listed in the UK&#39;s top 10 PR blogs. For tons of digital PR tips, you can follow Chris here: <a href="https://twitter.com/chris_norton">@chris_norton</a>.</p>
</div>
</aside>

<p class="article__paragraph" dir="ltr">&nbsp;</p>

<p dir="ltr">&nbsp;</p>


Use these UGC portfolio examples for inspiration. Then start building an impressive portfolio by showing your best content with our simple guide.

UGC Portfolio Examples with a Guide How to Create Yours

Practical UGC portfolio examples that you can use for inspiration to make a great first impression. Follow our easy-to-follow guide to build your portfolio.

How to Create a UGC Portfolio (with Examples) 

Check out these UGC video examples and see how brands use them differently. Learn more about how to generate them at scale. 

15 UGC Video Examples: How to Collect and Use Them

Take a look at these UGC video examples and see how brands use in their marketing. Learn more about how to collect more UGC videos organically.

Get started with the foundations of higher education marketing. Learn more about the best marketing strategies, tactics, and tools to drive student enrollment.

Higher Education Marketing 101: Strategy, Planning, and Tools

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Guide to social media content curation" src="https://flockler.com/thumbs/sites/251/social-media-content-curation-f9042082-8da9-4268-8d44-a82717ae05f7_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p class="article__paragraph" dir="ltr">In 2024, the whole world will be<a href="https://flockler.com/blog/8-inspiring-social-media-marketing-examples-to-learn-from" rel=""> active on social media</a>. So, to make your content stand out to <a href="https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users" rel="noopener" target="_blank">billions of people</a> (or a subset of these people), <strong>you&rsquo;ll need to be insightful and unique</strong>.</p>

<p class="article__paragraph" dir="ltr"><strong>After all, there are more than trillions of content pieces online, and there is only so little limited time people have</strong>, so why should they spend their precious seconds interacting with your content?</p>

<p class="article__paragraph" dir="ltr">We have an answer to make your audience happy and allow you to position your brand as remarkable and valuable: <strong>curated content.</strong></p>

<p class="article__paragraph" dir="ltr">Dig in to find all the need-to-know information about curated content, including what it is and how it can help elevate your brand.</p>

<h2 class="article__heading--h2"><strong>What&rsquo;s curated content?</strong></h2>

<p class="article__paragraph" dir="ltr">Curated content is <strong>any type of content that you didn&rsquo;t create but share on your social media channels</strong>.</p>

<p class="article__paragraph" dir="ltr">In most instances, if you&rsquo;re the one who creates the curated content piece (read: original content), you&rsquo;d also add your insights or commentary to it. For example, consider listicles or round-ups like these:</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of a listicle that curates social media content" src="https://flockler.com/thumbs/sites/251/listicle-containing-curated-content-8e2edd46-8209-4f70-b6b4-0fbffa0e46c6_s600x0_q80_noupscale.png" /></div>
</figure>

<p dir="ltr">On the other hand,&nbsp;<a href="https://flockler.com/blog/content-curation-examples" rel="noopener" target="_blank">examples of curated content</a> include:</p>

<ul>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation"><strong>Sharing ready-made relevant content</strong> in the form of quotes or insights</p>
	</li>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation"><strong>Adding your insights </strong>to someone else&rsquo;s posts</p>
	</li>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation"><strong>Sharing user-generated content</strong> on your feed</p>
	</li>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation"><strong>Writing case studies</strong> on other brands</p>
	</li>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation">Creating <strong>reaction videos</strong></p>
	</li>
</ul>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="How to create value on social media by curating content" src="https://flockler.com/thumbs/sites/251/social-media-content-curation-example-9608c60c-0c10-4a32-ba2a-f22062c295a8_s600x0_q80_noupscale.png" /></div>
</figure>

<p dir="ltr">&nbsp;</p>

<p class="article__paragraph" dir="ltr">In most instances, because curated content requires less manual work in&zwnj; creating the content yourself, it becomes a great way to:</p>

<ul>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation">Create content when y<strong>ou&rsquo;ve restricted time or resources</strong></p>
	</li>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation">Keep your <strong>social media calendar full</strong></p>
	</li>
	<li>
	<p class="article__paragraph" dir="ltr" role="presentation"><strong>Engage with your users</strong></p>
	</li>
</ul>

<h2 class="article__heading--h2"><strong>Benefits of curating social media content&nbsp;</strong></h2>

<p class="article__paragraph" dir="ltr">With the basics out of the way, let&rsquo;s dive into the main benefits of social media content curation and how it can help your brand.</p>

<h3 class="article__heading--h3"><strong>1. Curating social media content allows you to build a reputation</strong></h3>

<p class="article__paragraph" dir="ltr">Since curated content allows you to add your opinions or insights to someone else&rsquo;s posts (something like this):</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="How to add your insights to social media content by curating it" src="https://flockler.com/thumbs/sites/251/social-media-content-curation-valuable-content-694753a5-1740-4efc-9573-2377aace2638_s600x0_q80_noupscale.png" /></div>
</figure>

<p dir="ltr">Or &zwnj;you can break down someone else&rsquo;s processes<strong> through the help of case studies</strong> (e.g., Foundation Inc. regularly provides insights on how companies were able to set up their process and build their valuation).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of content curation on a blog" src="https://flockler.com/thumbs/sites/251/content-curation-example-56060d97-c528-422b-9779-a3591045e76b_s600x0_q80_noupscale.png" /></div>
</figure>

<p dir="ltr">In both instances, such additions, which also allow you to show your insights and expertise, position you as a thought leader in the industry.</p>

<p class="article__paragraph" dir="ltr"><strong>It&rsquo;s also important to consider studies reporting that <a href="https://business.linkedin.com/marketing-solutions/b2b-thought-leadership-research/earn-trust" rel="noopener" target="_blank">60% of decision-makers</a> think thought-leadership content is a credible basis for judging a brand.</strong></p>

<p class="article__paragraph">If you do such type of curated content often (that positions yourself or your brand as a thought leader), the impact will directly affect your image and reputation, which is why it makes sense to be strategic.</p>

<p class="article__paragraph">For example, <a href="https://www.tailorbrands.com/" rel="noopener" target="_blank">Tailor Brands</a> uses curated content to underscore its branding expertise, sharing insights and analyses that reinforce its position as a leader in the branding space. This strategic use of curated content enriches their audience&rsquo;s knowledge. It showcases the depth of their understanding of branding, making them a go-to resource for businesses seeking to enhance their brand image.</p>

<p class="article__paragraph">Here are a few tips that might help:</p>

<ul>
	<li>
	<p dir="ltr" role="presentation"><strong>Try to share insights that add value </strong>(aka, say something that only you can know due to your experience &mdash; for instance, with the examples above, since Masooma is a remote worker and Foundation Inc. is a marketing agency, both are credible sources to share their insights on the respective topics).</p>
	</li>
	<li>
	<p dir="ltr" role="presentation">If you&rsquo;re doing a long-form post on them,<strong> try to get their permission to feature their insights</strong>.</p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Never bash the other poster</strong> (if you disagree with their opinions, say so respectfully).</p>
	</li>
	<li>
	<p dir="ltr" role="presentation">Provide the other poster <strong>with the necessary credits.</strong></p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Always try to use helpful</strong>, conversational language.</p>
	</li>
</ul>

<h3><strong>2. Provides an avenue to share information</strong></h3>

<p class="article__paragraph" dir="ltr">Curated content is also a great way to share information with your peers. Especially in political or health-related discussions, <strong>getting &zwnj;information from credible sources is extremely important.</strong></p>

<p class="article__paragraph" dir="ltr">For example, Henry Meds is a well-known brand name in the medical field for weight management solutions. The brand also realizes that the drug (Ozempic) is in massive demand right now, and people are often taking it without realizing the implications of it.</p>

<p class="article__paragraph" dir="ltr">To enhance credibility, it usually features studies on its Instagram page from credible publications that provide further insights on how frequently folks should take Ozempic and <a href="https://henrymeds.com/blog/exploring-alternatives-to-ozempic-for-effective-weight-management" rel="noopener" target="_blank">alternatives to Ozempic</a> (such as semaglutide), and who should be taking them according to doctor&rsquo;s recommendations<strong>.</strong></p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Curating educational content on social media" src="https://flockler.com/thumbs/sites/251/curating-educational-content-social-media-5a1734d9-b9ed-425e-8adb-da957fbc4b5b_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p dir="ltr">The brand also leverages curated content by sharing customer testimonials, quotes, ratings, and studies to add social proof.</p>

<h3><strong>3. Helps you diversify content sources </strong></h3>

<p class="article__paragraph" dir="ltr">Curated content also allows you to <strong>diversify your content sources</strong> by getting insights from different mediums, such as podcasts, webinars, social media, blog posts, etc.</p>

<p class="article__paragraph" dir="ltr">It&rsquo;s a secret recipe for any content marketing strategy.</p>

<p class="article__paragraph" dir="ltr">There&rsquo;s also the benefit of not relying on one person&rsquo;s insights or thoughts &mdash; it allows you to understand and consider different perspectives and insights from multiple subject matter experts (SMEs) who might belong to varied industries, not just your own.</p>

<p class="article__paragraph" dir="ltr">For example, suppose you <a href="https://www.ryrob.com/how-start-blog/" rel="noopener" target="_blank">start a blog</a> on &zwnj;personal finances &mdash; in such an instance, you can explore multiple subjects, from budgeting to <a href="https://www.sofi.com/invest/automated/" rel="noopener" target="_blank">automated investing</a>.</p>

<p class="article__paragraph" dir="ltr">The best part is that you can source insights directly from the average individual (through user-generated content) to understand what roadblocks they face when learning to invest their money.</p>

<p class="article__paragraph" dir="ltr">You can also get the approval of SMEs to feature their insights on personal finance, or you can ask SMEs from a different industry, such as banking, to present their user-generated insights (e.g., they could explain certain investing schemes banks have).</p>

<h3><strong>4. Build trust through social signals</strong></h3>

<p class="article__paragraph" dir="ltr">If you add your insights to someone else&rsquo;s post that&rsquo;s doing exceptionally well, there&rsquo;s a high possibility your posts would do well, too.</p>

<p class="article__paragraph" dir="ltr">Or, if you <a href="https://flockler.com/blog/five-tools-to-find-social-media-influencers">partner with well-known influencers</a> or celebrities to publish their posts on your social media pages, those posts will likely do well, too.</p>

<p class="article__paragraph" dir="ltr">Similarly, <strong><a href="https://www.businesswire.com/news/home/20190220005302/en/Stackla-Survey-Reveals-Disconnect-Content-Consumers-Marketers" rel="noopener" target="_blank">92% of content marketers</a> said that user-generated content featured on company pages performs better as audiences</strong> think it&rsquo;s far more authentic (consumers are 2.4 more likely to find UGC content more authentic than content created by the brand).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Social media content and UGC statistics" src="https://flockler.com/thumbs/sites/251/social-media-content-ugc-statistics-e8cce244-46b7-453e-b91b-c9b27dff034b_s600x0_q80_noupscale.png" /></div>
</figure>

<p dir="ltr"><strong>Better content also results in more shares, likes, and follows</strong>. For new users coming onto your site/social channel, such content provides social signals that your brand is reputed and can be trusted.<br />
<br />
Some folks also report getting leads and offers for influencer partnerships through the help of these posts.</p>

<h3><strong>5. Encourages interaction among your target audience </strong></h3>

<p dir="ltr">We know that brands and people design all types of content to elicit emotions and cause viewers to interact and engage with your content, but curated content especially does the trick.</p>

<p dir="ltr">Why do we say this? When you&rsquo;ve shared your thoughts on a video/post and people are likely to agree, they&rsquo;ll let you know through your comments or DMs.</p>

<p dir="ltr">Some great examples to consider are <a href="https://www.instagram.com/shabazsays/">Shabazsays</a> and <a href="https://www.instagram.com/thespeechprof/">TheSpeechProf</a> (both are Instagram pages with content creators who mainly make reaction videos).</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="An example of curating emotional content to provoke emotions" src="https://flockler.com/thumbs/sites/251/curated-social-media-content-emotional-example-cb053cee-b217-4adc-b968-bb62fc113721_s600x0_q80_noupscale.png" /></div>
</figure>

<p>&nbsp;</p>

<p dir="ltr"><strong>This type of curated content is where they see a lot of traction and engagement with their users</strong>, and most folks have followed them for the humor commentary style.</p>

<p dir="ltr">Oh, and while they do get a lot of engagement with folks who agree with them, they also get a lot of engagement with folks who disagree with them.</p>

<h3><strong>6. Enables you to keep a pulse on industry trends</strong></h3>

<p dir="ltr">When you&rsquo;re often active on a social media platform, and you interact with others, only then would you know about:</p>

<ul>
	<li>
	<p dir="ltr" role="presentation"><strong>The discussions happening in the industry</strong></p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>What opinions others are having</strong></p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>What the trends are</strong></p>
	</li>
</ul>

<p dir="ltr">Then, once you have a pulse on <a href="https://flockler.com/blog/ugc-marketing" rel="noopener" target="_blank">industry trends</a>&nbsp;or a decent engagement level with your audience, you can then create curated content that&rsquo;ll see some likes and shares.</p>

<p dir="ltr">The alternative to this is you&rsquo;re not active on social media platforms &mdash; you create curated content based on your perspectives only without considering industry-wide trends, expert opinions, or the larger rhetoric/context, and your curated post might fail to get the traction it deserves.</p>

<p dir="ltr">As a side note, being active lets you identify the leading voices in your industry with whom you can collaborate later.</p>

<h3><strong>7. Let influencers and collaborators get in touch with you</strong></h3>

<p dir="ltr">The benefits of strategically curated content are aplenty:</p>

<ul>
	<li>
	<p dir="ltr" role="presentation"><strong>Lets you build a reputation</strong> for your brand and yourself.</p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Allows you to engage</strong> with your audiences</p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Positions you as a thought leader</strong></p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>It boosts your social signals</strong></p>
	</li>
</ul>

<p dir="ltr">This also means that with such pros on your hands, it even opens doors to possible industry collaborations, and you might see influencers, followers, and peers wanting to get in touch with you to</p>

<ol>
	<li>
	<p dir="ltr" role="presentation">Ask you about <strong>your opinions on XYZ topic</strong></p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Invite you to an event</strong> (e.g., an interview)</p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Buy your product/service</strong></p>
	</li>
	<li>
	<p dir="ltr" role="presentation"><strong>Create content with you</strong></p>
	</li>
</ol>

<h2><strong>Manage your social media feed with Flockler</strong></h2>

<p dir="ltr">If you&rsquo;re interested in creating curated, original content for your <a href="https://flockler.com/blog/social-media-aggregators">social media channels</a>, <strong>the next step would be to learn how to place this type of <a href="https://flockler.com/social-media-feed-to-website" rel="">content strategically into your website</a></strong>&nbsp;to increase conversion rates.</p>

<p dir="ltr">And that&rsquo;s one area where we can help you. <a href="https://flockler.com/free-trial">Start your 14-day free trial with Flocker</a>, and let us manage your social media posts to boost the time spent on your site and improve conversions.</p>

<p dir="ltr"><strong>Work smarter, not harder</strong>, with the help of content curation tools to take your social media accounts to the next level. Your content calendar will be complete before you know it.</p>

<p dir="ltr">It&rsquo;s one of the best content strategies worth investing in. With the touch of a button, you can publish content that resonates (read: high-quality content) without all the heavy lifting.</p>

<p dir="ltr">How will you integrate a content curation strategy into your social media strategy in 2024?</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<h4 class="article__heading--h4">Ryan Robinson</h4>

<p class="article__paragraph">I&#39;m a blogger, podcaster, and (recovering) side project addict who teaches 500,000 monthly readers how to start a blog and grow a profitable side business at <a href="http://ryrob.com/">ryrob.com</a>.</p>

<p class="article__paragraph">&nbsp;</p>
</div>
</aside>

<p><br />
&nbsp;</p>


See how social media content curation helps your brand’s reputation, engages audiences, and attracts influencers. Learn more!

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<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="51 UGC key trends and statistics" src="https://flockler.com/thumbs/sites/251/51-ugc-statistics-key-trends-6ec5ea5e-a44b-48d7-8c61-9ddd4580a18c_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>User-generated content (UGC) comes from people, not companies.</p>

<p>Anyone with internet access can create and share it with others. People usually <a href="https://flockler.com/blog/what-is-ugc-meaning" target="_blank">create UGC</a> on&nbsp;platforms like Instagram, LinkedIn, YouTube, <a href="https://flockler.com/blog/tiktok-ugc" rel="">TikTok</a>, Twitter, and other social media channels.&nbsp;It brings people with similar interests together, creating communities that like to help each other.</p>

<p>Showing UGC&nbsp;builds genuine interest and trust when marketing a brand. <strong>Some brands go one step further and show UGC on their websites, engaging visitors with authentic content. </strong>They get almost <a href="https://blog.reviews.io/post/6-proven-strategies-to-increase-sales-with-user-generated-content-ugc" target="_blank">29% more website conversions</a> than brands that don&#39;t show UGC.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="GoPro sharing user-generated content on its website" src="https://flockler.com/thumbs/sites/251/gopro-showcasing-ugc-on-its-website-697fabb9-7e57-4547-963b-5c1d10e44e15_s600x0_q80_noupscale.jpg" /></div>

<figcaption><span class="article__figure__caption">GoPro shares UGC on its website with hashtag contests involving users.</span></figcaption>
</figure>

<p><strong>UGC is an excellent way to deliver social proof, capture visitors&#39; attention, and engage them with content they can easily relate to. </strong>Several brands are using UGC on various digital platforms and channels. Take a look at these statistics and explore how companies use UGC in 2024.</p>

<h2 class="article__heading--h2">Key UGC trends to watch</h2>

<p>These trends&nbsp;show the importance of user-generated content and add several reasons for brands to invest in it. Not only do they help you spread the brand&#39;s messaging, but they also influence buying decisions for several shoppers.</p>

<ul>
	<li>Around 78% of online content will be user-generated by 2033.</li>
	<li>84% of buyers trust recommendations from their peers over all types of advertising.</li>
	<li>90% of buyers valued authenticity highly in 2019 when choosing brands they support, a rise from 86% in 2017.</li>
</ul>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>92% of shoppers look to friends and family for recommendations more than any other source.</p>

<p><strong>Source:</strong><strong> </strong><a href="https://www.nielsen.com/insights/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/" target="_blank">Nielsen</a></p>
</div>
</aside>

<ul>
	<li>UGC greatly influences 79% of people&#39;s buying decisions.</li>
	<li>Word-of-mouth marketing doubles sales compared to paid ads.</li>
	<li>74% of buyers use social media to&nbsp;make shopping decisions.</li>
	<li>56% of customers learn about products through friends or acquaintances.</li>
</ul>

<h2 class="article__heading--h2">UGC and marketing channels</h2>

<p>UGC works differently on various marketing channels, but all in a good way. When paired with ads, it lowers the cost per click (CPC). On social media, it&nbsp;lifts engagement, and increases conversions on a website. Overall, wherever you put UGC, it rewards you with higher engagement, conversions, and a better response from your channels.</p>

<ul>
	<li>Ads with UGC have 4 times the click-through rates and cost 50% less per click.</li>
	<li>Social media campaigns with UGC increase engagement by 50%.</li>
	<li>A quarter of search results for big brands are UGC links.</li>
	<li>Blogs with UGC see engagement jump of&nbsp;50%.</li>
	<li>80% of marketers feel UGC influences people&#39;s purchasing decisions.</li>
</ul>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>UGC is 8.7x times more powerful than influencer content and 6.6x more influential than branded content.</p>

<p><strong>Source:</strong> <a href="https://www.socialmediatoday.com/news/survey-reveals-that-ugc-can-drive-improved-trust-and-loyalty-for-ecommerce/606801/" target="_blank">Social Media Today</a></p>
</div>
</aside>

<ul>
	<li>UGC makes blog articles 2.5 times more shareable.</li>
	<li>Instagram posts with UGC get 70% more engagement.</li>
	<li>UGC boost a blog&#39;s organic traffic by 45%.</li>
	<li>Social media campaigns with UGC perform 25% better.</li>
	<li>UGC testimonials can lift purchase intent by 30%.</li>
</ul>

<h2 class="article__heading--h2">Branded content vs. user-generated content</h2>

<p>Your team creates branded content for your target audience. In turn, your audience generates UGC for your team to use effectively. Various evidence shows that UGC supports branded content in achieving its desired outcomes.&nbsp;</p>

<ul>
	<li>Millennials believe UGC over branded content by 50% more.</li>
	<li>Consumers find UGC 2.4 times more authentic than brand-created content.</li>
</ul>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>YouTube UGC videos get 10x more views than videos made by brands.</p>

<p><strong>Source:</strong> <a href="https://insense.pro/user-generated-content/videos" target="_blank">Insense</a></p>
</div>
</aside>

<ul>
	<li>Brand-specific forums and discussions can increase web traffic by 15%.</li>
	<li>85% of people trust UGC more than brand photos or videos.</li>
	<li>70% of brands feel UGC makes campaigns feel more genuine.</li>
</ul>

<h2 class="article__heading--h2">Why brands love UGC</h2>

<p>There are various reasons why brands favor and love user-generated content. It&#39;s apparent that it makes a sizeable impact, but at the same time, it allows businesses to save substantially on content creation costs. It supports their content strategy and keeps people around for longer.</p>

<ul>
	<li>50% of the consumers wish brands would guide them on what content to create and share.</li>
	<li>Millennials over 25 are the leading creators of UGC, making up over 70% of it.</li>
	<li>Mixing professional content with UGC boosts brand engagement by 28%.</li>
	<li>Including UGC in the online shopping journey boosts conversions by 10%.</li>
	<li>48% of consumers discover new products through UGC.</li>
</ul>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>93% of marketers agree consumers trust content created by customers.</p>

<p><strong>Source:</strong>&nbsp;<a href="https://blog.hootsuite.com/user-generated-content-ugc/">Hootsuite</a></p>
</div>
</aside>

<ul>
	<li>UGC saves brands an average of $72,000 on content creation.</li>
	<li>Only 16% of brands have a strategy for using UGC.</li>
	<li>75% of companies say UGC makes their content strategy better.</li>
	<li>Websites with user forums keep people around 18% longer.</li>
	<li>Over 50% of marketers find UGC videos more profitable.</li>
</ul>

<h2 class="article__heading--h2">Why buyers love UGC</h2>

<p>Buyers love UGC for its authenticity. They&#39;re more open to their peers&#39; opinions and thoughts on your product than what you promote. UGC adds credibility and serves as social proof of your brand&#39;s value.</p>

<ul>
	<li>Millennials find UGC 35% more memorable than mainstream content.</li>
	<li>People spend an average of 5.4 hours a day engaging with UGC.</li>
	<li>60% of people are willing to make content for a brand if they get a reward.</li>
</ul>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>70% consider UGC reviews or ratings before buying, with 41% reading four to seven reviews for insights.</p>

<p><strong>Source:</strong> <a href="https://blog.shift4shop.com/user-generated-content-ecommerce" target="_blank">Shift4Shop</a></p>
</div>
</aside>

<ul>
	<li>40% of customers have bought something after seeing UGC on social media.</li>
	<li>93% of buyers find UGC very helpful for making buying decisions.</li>
	<li>35% of Gen Z predicts UGC will be more credible than branded&nbsp;content in 3 to 5 years.</li>
	<li>31% of buyers find UGC ads more memorable than conventional&nbsp;ads.</li>
	<li>92% of buyers believe in reviews and personal stories over traditional ads.</li>
	<li>Gen Z is set to produce 45% of all UGC by 2030.</li>
</ul>

<h2 class="article__heading--h2">Relevance of employee-generated content</h2>

<p class="article__paragraph">Employee-generated content involves employees reviewing work culture, writing testimonials, or sharing company-related posts and videos. This type of UGC gets more engagement than branded content and lets companies reach a broader audience.</p>

<ul>
	<li>Employee networks are ten times larger than a&nbsp;company&#39;s followers, offering a vast potential reach.</li>
	<li>98% of employees use social media and half post about their companies.</li>
</ul>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Employee-shared content gets 8 times more engagement than branded content.</p>

<p><strong>Source: </strong><a href="https://www.linkedin.com/pulse/unlock-power-your-employees-10-benefits-employee-advocacy-david-perry/" target="_blank">LinkedIn</a></p>
</div>
</aside>

<ul>
	<li>Content shared by employees gets double the engagement.</li>
	<li>Content shared by employees is re-shared 24 times more than branded messages.</li>
</ul>

<p><strong>Sources: </strong></p>

<ul>
	<li><a href="https://www.statista.com/" rel="noopener nofollow" target="_blank">Statista</a></li>
	<li><a href="https://www.comscore.com/" rel="noopener nofollow" target="_blank">ComScore</a></li>
	<li><a href="https://www.linkedin.com/feed/" rel="noopener nofollow" target="_blank">LinkedIn</a></li>
	<li><a href="https://www.socialmediatoday.com/" rel="noopener nofollow" target="_blank">Social Media Today</a></li>
	<li><a href="https://www.semrush.com/" rel="noopener nofollow" target="_blank">Semrush</a></li>
	<li><a href="https://www.tintup.com/" rel="noopener nofollow" target="_blank">TintUp</a></li>
	<li><a href="https://insense.pro/" rel="noopener nofollow" target="_blank">Insense</a></li>
	<li><a href="https://www.nielsen.com/" rel="noopener nofollow" target="_blank">Nielsen</a></li>
	<li><a href="https://www.linearity.io/" rel="noopener nofollow" target="_blank">Linearity</a></li>
	<li><a href="https://everyonesocial.com/" rel="noopener nofollow" target="_blank">EveryoneSocial</a></li>
	<li><a href="https://www.business.com/" rel="noopener nofollow" target="_blank">Business</a></li>
</ul>

<h3 class="article__heading--h3"><strong>Toward user-generated conversions</strong></h3>

<p>User-generated content exists on forums and social media platforms until you amplify it on your channels. Put UGC closer to places where potential buyers can easily convert into paying customers.</p>

<p>For example, you can <a href="https://flockler.com/solutions/ugc-platform" target="_blank">embed user-generated content</a> in your pages where you showcase products. UGC will help capture visitors&#39; interest while adding <a href="https://flockler.com/blog/what-is-social-proof" rel="noopener" target="_blank">social proof</a> for what you sell.</p>

<figure class="article__figure">
<div class="article__figure__placeholder"><img alt="Opus Clips showing UGC on its website and improving conversions" src="https://flockler.com/thumbs/sites/251/opusclip-showing-ugc-on-its-website-7c7f1bd5-2a67-488f-a35c-40295e748379_s600x0_q80_noupscale.jpg" /></div>
</figure>

<p>Think about embedding UGC on places relevant to your website where buyers can convert without much friction.</p>

<aside class="article__hilight">
<div class="article__hilight__content">
<p>Try <a href="https://flockler.com/" target="_blank">Flocker</a> and start reusing user-generated content where it delivers maximum value.</p>
</div>
</aside>

<p>&nbsp;</p>


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